Advanced Search

Are You Making the Most of Your Google Adsense Account?

This entry was posted By Cubert on Monday, May 11th, 2009 at 6:48 pm and is filed under Making Money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Most webmasters are, at the very least, aware of google adsense, and many web publishers have used google adsense at one time or another to earn revenue from their websites (BoxedArt members have access to google adsense enabled templates – which are templates with adsense code already placed and formatted and require only a change of the adsense publisher ID), but are you making the most of your google adsense account?

If you’ve been passive in your ad management, it may be in your interest to log in and see google’s more recent options. Below is a brief run down of all of the current options available by google adsense for publishers:

1. Adsense for Content

Adsense for Content ads are divided into two sections: Ad Unit and Link Unit.

A. Ad Unit

This is the classic “banner style” ad that most webmasters are already familiar with, as seen in the google adsense templates on BoxedArt as mentioned above. Adsense for Content allows you to show banners that are either graphic, text, or both, as well as create units in 12 different sizes in vertical, horizontal, and square orientations. Additionally, an ad can be customized in color palette, corner style, and font face for text ads.

A classic Ad Unit (468×60) can be seen below:

Goodle Adsense for Content Ad Unit

B. Link Unit

A Link Unit, like an Ad Unit, is a text based ad that can be customized in stle, and pasted into a website. However, a link unit does not contain promotional text about the service advertised, and instead is simply a vertical link list. A Link Unit can be generated in horizontal or square orientations, and you may select 7 sizes, making possible a good for almost any page location.

A classic Link Unit can be seen below:

2. Adsense for Search

Another popular option that you may have seen around is Adsense for Search. This is a feature that I have never personally implemented, because all of our network sites use php database searching. However, after reviewing the features available in Adsense for Search, I was pretty impressed. As you may have guessed, Adsense for Search allows you to add a Google powered search to your website and receive sponsored results alongside your website’s own search results. What’s interesting though, is that in addition to being provided the option to search either your own website, or all of Google, you can also add in the domain name of any other websites you would like to search. This means that if you run multiple websites, you can add a universal meta search for all of your web properties and domain names, without ever having to write or include a line of PHP or ASP search code. Another nice feature in Adsense for search is the ability to set keywords that tune, or refine the search results, so that, for example, yoga mats would be given a higher priority in search results than floor mats if a user simply searches for the word “mats”, and in doing so, the ads appearing along your search results will be more targeted as well. Other goodies with Adsense for Search include: safe search, language, encoding, country, search box style customization, search results customization, ad positions relative to search results, results in new window/same window, search box size, and plenty more.

An example of a typical Adsense for Search box is shown below:

3. Adsense for Feeds

Here’s one that you’re almost certainly missing out on. If you have a blog, forum, or a website that provides RSS or XML feeds to provide updates to your users, Google provides you with a method to monetize those feeds by placing targeted ads within them. If you’re not familiar with feeds, you can see them in action here on our own blog: feed://http// If you need to know more about making RSS feeds and what they are all about, then I would suggest reviewing Wikipedia’s RSS Page .

Featurewise, Adsense for Feeds allows you to select between text ads, image ads, or both types, place ads between each feed item or place them only every 2nd, 3rd, or 4th feed item, and select the length of posts where the ads are placed.

One important note: after you complete the process of setting up the feed, you will no longer serve your feed from your own website. Google will set up a remote feed on their feed service named in order to integrate their ads with your feeds, and you will then need to promote the new feedburner URL on your website, or your users will not see the ads within your feed.

Below is an example of Adsense for Feeds integrated into a typical RSS feed:

4. Adsense for Domains

Adsense for Domains is one of the newer offerings made available to the general webmaster, and probably one of the more overlooked products. Adsense for Domains has been around for some time, previously marketed as “Domain Park”, and originally it was only made available to very high traffic sites.

As for its benefits, Adsense for Domains works differently than Google’s other ad products, because it is intended for undeveloped, or parked websites. What this means for you, is that if you have a parked domain name, you can send the traffic to a targeted ad page that is generated to make the most of the visitors that reach the page. The bottom line is that you probably won’t make a fortune on the traffic by parking your domain at an Adsense for Domains page, but it sure beats letting that traffic slip through to a 404 page not found, or worse yet, letting your domain registrar or web host set up their own page to capitalize on your domain traffic. Google also allows you to tailor the page by entering relevant keywords to better target the ads served, select from colors, languages, and more.

An example of a typical Adsense for Domains page is shown below:

5. Adsense for Mobile Content

Here’s another product that BoxedArt members should be well versed with, as it’s offered in BoxedArt’s .mobi templates. Adsense for Mobile Content is helpful for anyone that has a .mobi website, which is a website designed to load on the screens of mobile phone screens, iphones, etc. Historically, .mobi pages have served as simple informational pages designed to deliver short updates, news, stock quotes, weather reports, etc, but there haven’t been many revenue opportunities. However, with Adsense for Mobile content, you can create and customize copy and paste ads for your .mobi page in the same manner as the traditional “Adsense for Content”.

Below is a shot of an Adsense for Mobile Content ad integrated into a .mobi website template:

There are clearly a number of Google Adsense products available, and you can further optimize your ad results by tuning any of these options to remove competitive ads and setting up ad channels to monitor your ad results. So don’t miss out on an opportunity to earn more from your website with all of the options from Google Adsense, and experiment freely with new ad type and formats.

Tags: , , , , , , ,

('DiggThis') StumbleDelicious

Leave a Reply

  • Built2Go
  • ThemeStock
  • Stockedphotos
  • Bravenet
  • Bluehost