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Ad Marketplace Roundup – Buy In or Sell Out: Part I Adsense and BuySellAds

This entry was posted By Cubert on Thursday, May 14th, 2009 at 11:28 pm and is filed under Making Money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

In today’s advertising market, there are many opportunities for small publishers to sell their ad inventory or to purchase placement across a variety of websites, but this wasn’t always the case. As an early web publisher in the pre .com bomb era of the late 1990s and early 2000s, I recall limited number of ad networks, many of which were proud of their exclusive dealings with large corporations only.

I vividly remember reading one ad network’s page proudly stating something to the effect of “our ads are only placed on top brands such as, and you’ll not find publishers such as”.  Fortunately, the days of total dominance by snooty exclusive networks is in the past, and there are many opportunities for small and midsized websites to hook up with sponsors, and for advertisers to try out small budgets on a wide range of properties.

Provided  below are summary reviews of marketplaces that cater to websites small and large and allow both the purchase and sale of website ad space.

1. Google Adsense and Adwords Review

Firstly, I would like to briefly address Google Adwords and Google Adsense, as most users are already extremely familiar with these advertising systems. Websites can earn ad revenue by placing Adsense code on their websites, and sponsors can target general related content sites, or even sponsor specific sites using Adwords, however I believe that this fails to meet the criteria of a “marketplace”, as there is no way to sort and search through available sites for sponsorship, and publishers don’t know quite how much they’re making from their sponsors. You can find out more about how you can earn with adsense in my post “Are You Making the Most of Your Google Adsense Account”.

2. BuySellAds Review

BuySellAds is one of the newer ad marketplaces around, and one of my favorites. These guys have become very well known for those graphical sidebar tile ads that are seen across many popular blog and resource sites. With BuySellAds, webmasters can set whatever size ads that they want to run on their website, as well as the exact positioning of the ads, how many ads they want to run, and they can even name their own price.  The cost to publishers for offering ads through BuySellAds is nill, however BuySellAds does take 25% off the top of all sales as a commission.  Even with the commission taken by BuySellAds, I think it’s a great place for webmasters to turn a fast profit, and I’ve seen many websites sold out of their inventory consistently.

As for advertisers, they are provided with a searchable directory of active publishers, and many stats concerning each website, such as Alexa rank, Compete rank, links, Yahoo back links, RSS subscribers, Twitter followers, and most importantly, estimated impressions.  Advertisers are also provided with active stats on all of their campaigns including impressions, clicks, click through rate, and ecpm (effective, or average cpm). BuySellAds personifies an ad marketplace in the truest sense.

Continue to Part II — Text Link Ads Review

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