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8 Quick Ways to Spruce up Your Website

This entry was posted By Cubert on Monday, July 9th, 2012 at 4:51 pm and is filed under General Knowledge. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Don't Shoot Yourself in the Foot! 10 Mistakes Made on Your Last Blog Post Need to do a “quick clean” on the dusty spider webs on your website? No need to call Spiderman! You can make fast and easy changes without the help of a superhero. The simple changes that can make a big impact in a short amount of time are easily accomplished… and with very little know-how. Read on to get 8 tips for cleaning up your web(site).

By learning from your mistakes you’re sure to increase your credibility, user retention, recognition, and overall effectiveness.

New Images

New images are like new wallpaper. It’s fresh and strangely satisfying to have a new view. Images are effective attention-grabbers that can create a quick and easy “facelift” for your website. Changing up your images frequently lets customers know that you and your website are hopping and happening. And, the longer they look, the more probable it is that they will become a popular patron.

New Banners

Banners should be tweaked, not all-together trashed. The reason? Your website’s banner is your reflection. It is the calling card of your website. When visitors see the banner, they know they have arrived at their destination. So, keep changes fairly consistent, but quaint, to maintain familiarity.

You can also use banner space to make announcements. So you would keep the general design the same, but update the announcement section frequently. Some of this can be done automatically with the right back-end tools using WordPress, Joomla, or other CMS.

New Style

Style, much like banners, also needs to maintain a familiarity. People like “new” things, but wish to add it to their “old” things so they are not overwhelmed. Customizing your style can be done with CSS, or a Cascading Style Sheet. This provides a way of editing your entire website quickly. When a “new style” is planned for your website, provide patrons with a “heads up.” Pique their interests by announcing, “Change is coming! Change is coming!” Pairing this new style with a new addition to the website or a new announcement is ideal. For example, a spring design can be a refreshing change and simple to do with CSS by making links a light green or making other small changes.

New Website Address

With the onset of your site, you may have used a free domain. However, with newfound experience, a custom domain may be preferred. This allows you to put personality into your address and also provides an address strictly for your website business purposes. Using a 301 redirect, you can have old site visitors automatically forwarded to your new URL without losing any of your hard-earned search engine ranking.

Widgets

Widgets are website wonders. With a click, drag, and drop, your website can have new maps, videos, chat rooms, electronic appointment booking, etc. The most endearing beauty of widgets: no coding is needed for the use of a widget on your website.

When considering the addition of a new feature, make sure it is in line with the purpose for which site visitors come to your site. Don’t add noise. Keep your site focused and consider widgets that empower your visitors, not distract them.

Video Viewing

Videos are often a perfect complement to your website material. Often a viewing a video can surpass reading text or looking at still shots. In today’s society, instant entertainment and easily obtained knowledge is a must, and videos offer visitors the opportunity to click and consume. Using readily available content on YouTube, you can populate a "Video" section of your site very quickly.

Freebie Fun

Incorporate some frenzy on your website with the word “free”! Then, put some money where sale potential is probable. Free giveaways, whether it is your own exclusive products, music, coupons, tours, or even advice, is always a great way to create some buzz. Change your offers frequently so customers can look forward to and seek out your next “Big Thing.”

Tara Hornor

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, a company that offers online printing services for business cards, professional catalogs, posters, brochures, postcards, and more printed marketing media. In addition to her writing career, Tara also enjoys spending time with her husband and two children. Connect with @TaraHornor on Twitter.

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