|On June 28th, 2011, Google introduced to the world their new, aggressive approach to connecting Google search with social media. In an attempt, it seems, to rival Facebook again, Google has launched its own social networking project. Just as with other social media, Google+ allows you to share information with friends and family through the Stream (similar to Facebook’s newsfeed) and four different features: Circles, Hangouts, Huddle, and Sparks. In short, Circles is a way of creating groups, Hangouts allows you to video chat with more than one friend at once, Huddle includes the option to text with several friends at once such as with a chat room, and Sparks is a personalized sharing feature. Google also has placed a “Recommend this page” button (also known as +1) next to search engine results for easier sharing.
Since Google+ has emerged, the Search Engine Optimization (SEO) world has been all amok with speculation about how shares and +1 will impact the search engine results page (SERP) of various URLs. The short answer: Google+ does have an impact, but early indicators show that standard SEO strategies are still the key.
Archive for the ‘Website Promotion’ Category
|Anyone that has researches basic SEO has learned that a website’s ranking on the old SERPS (search engine results page) are based on the links to your site. Anyone involved in SEO will also tell you that “the quality” of these links is absolutely essential for effective search engine optimization. However, it has been possible, in the past, to “hoodwink” search engines with shadowy “black hat” tactics to lift your website appear near the top of the pile. Here, we’ll expose some of those tactics and highlight the correct and natural methods you should use in increase your site’s visibility.|
|After getting a website together and up to the high standards of the Internet (cough), the next step for any webmaster (with an ounce of sense) is to begin promoting their site. The web is loaded with resources that happily explain how to promote a website, and if you’ve looked for this information then you’ve probably received guidance on such topics as SEO (Search Engine Optimization), social and viral marketing, traditional ad campaigns, text link building, back linking, etc. One topic that marketing articles love to throw around is the concept of prompting your website through forums and blogs. However, if done the wrong way, your promotion attempts will do little more than make you look like a tool in front of your potential customers.|