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Archive for the ‘Website Promotion’ Category

Why Google+ is Important for Your SEO

Tuesday, November 15th, 2011
Google Plus is Important for SEO On June 28th, 2011, Google introduced to the world their new, aggressive approach to connecting Google search with social media. In an attempt, it seems, to rival Facebook again, Google has launched its own social networking project. Just as with other social media, Google+ allows you to share information with friends and family through the Stream (similar to Facebook’s newsfeed) and four different features: Circles, Hangouts, Huddle, and Sparks. In short, Circles is a way of creating groups, Hangouts allows you to video chat with more than one friend at once, Huddle includes the option to text with several friends at once such as with a chat room, and Sparks is a personalized sharing feature. Google also has placed a “Recommend this page” button (also known as +1) next to search engine results for easier sharing.

Since Google+ has emerged, the Search Engine Optimization (SEO) world has been all amok with speculation about how shares and +1 will impact the search engine results page (SERP) of various URLs. The short answer: Google+ does have an impact, but early indicators show that standard SEO strategies are still the key.


SEO: Google-Friendly Natural Link Building

Saturday, March 19th, 2011
Natural Links are Sexy Anyone that has researches basic SEO has learned that a website’s ranking on the old SERPS (search engine results page) are based on the links to your site. Anyone involved in SEO will also tell you that “the quality” of these links is absolutely essential for effective search engine optimization. However, it has been possible, in the past, to “hoodwink” search engines with shadowy “black hat” tactics to lift your website appear near the top of the pile. Here, we’ll expose some of those tactics and highlight the correct and natural methods you should use in increase your site’s visibility.


Social Media Part III – Getting Hot Yet – or Not?

Friday, March 19th, 2010
Are you still using social media to build up the heat on your website after being stunned by the myths we’ve dispelled about Twitter, Facebook, MySpace, Feedburner, and Digg in Part I of our social media article, and shocked by the secrets we’ve revealed about Delicious and YouTube in Part II? Well, now it’s time to get super hot with the information we’ll flash you about Flickr, StumbleUpon, and Google Buzz in the third and final chapter of our series.


Social Media Part II – More of What Nobody Else Will Tell You

Friday, March 12th, 2010
Today, we continue our look into the seedy, dirty, lustful world of social media in an eye-opening and expectation shattering look at what the social networks can and can’t do for you.

In part one of our exposé, we revealed the secrets of Twitter, Facebook, MySpace, Feedburner, and Digg. In part II we have a look at Delicious and YouTube.


Social Media – Will it Really Make Your Website Popular? Part I

Monday, February 15th, 2010
Much like high school, being popular on the social networks is about being accepted by the cool kids. However, instead of the meatheads that ruled the schools, it’s the pencil necks that are now at the top of the pecking order. I’m still waiting for when the “small hands” crowd have their day in the sun.

Anyway, regardless of your level of experience in using social media to promote a website, you’ve probably seen some examples of successful integration. Some sites even make it seem easy with their 2000 diggs, 100,000 RSS subscribers or their 200k twitter followers, but what kind of expectations should you have when first promoting your own website? Below is a breakdown of several common social media sites and what you should expect if you intend to use them as part of your website promotion strategy.


How to Get Links and Traffic from Forums and Blogs without Becoming a Spammy Toolbag

Saturday, January 30th, 2010
After getting a website together and up to the high standards of the Internet (cough), the next step for any webmaster (with an ounce of sense) is to begin promoting their site. The web is loaded with resources that happily explain how to promote a website, and if you’ve looked for this information then you’ve probably received guidance on such topics as SEO (Search Engine Optimization), social and viral marketing, traditional ad campaigns, text link building, back linking, etc. One topic that marketing articles love to throw around is the concept of prompting your website through forums and blogs. However, if done the wrong way, your promotion attempts will do little more than make you look like a tool in front of your potential customers.


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